Anti-Spam Policy

Wawp is fully dedicated to preventing unsolicited bulk messaging (Spam) and protecting the integrity of global WhatsApp communication channels. This policy outlines the strict ethical and compliance guidelines required of all users.

1. Defining WhatsApp Spam

Under WhatsApp commercial terms and advertising regulations, spam is defined as sending bulk, automated, or unsolicited commercial broadcasts to users who have not explicitly granted your business consent to message them.

2. Strict Opt-In Requirements

Every business utilizing Wawp must guarantee and maintain valid consumer consent:

• Active Consent: The customer must have checked an opt-in box or provided clear consent during checkout or subscription to receive transactional or promotional messages.
• No Harvested Lists: Purchasing, scraping, or exchanging list databases is strictly forbidden and constitutes a material breach of terms.

3. Easy Unsubscribe (Opt-Out Mechanics)

Respecting consumer choices is mandatory for all automated integrations:

• All promotional broadcasts must include clear, actionable opt-out copy (e.g., “Reply STOP to unsubscribe”).
• If a user requests opt-out, you must immediately remove them from your active routing database and cease further dispatch.

4. Best Practices to Protect Official Numbers

To safeguard your official WhatsApp profiles from user report blocks and classification flags:

• Warm-up Period: Avoid sudden massive spikes in message volumes. Build transaction histories progressively.
• Randomized Intervals: Utilize random delays between message dispatches to resemble natural communication flows.
• Personalized Placeholders: Merge individual placeholders (e.g., customer name, purchase item) to ensure content variance.

5. Rate Limits, Instance Churning & Cooling-Off Periods

To safeguard merchant phone numbers against immediate blacklisting by WhatsApp algorithms and preserve infrastructure integrity:

• Concurrent Slots vs. Rapid Churning: Subscriptions provide concurrent active instance capacity for persistent connections. Rapid, script-driven creation and destruction of hundreds of instances per day (Instance Churning) is strictly prohibited.
• API Call & Restart Throttling: Management endpoints (instance creation, session restarts) are strictly rate-limited to avoid programmatic server flooding.
• Automated Cooling-Off Windows: When extreme request frequencies or abnormal disconnect spikes are detected, the automated risk engine applies a protective cooling-off window (up to 24 hours) restricting new instance creation. This cooldown is an automated safety measure to prevent permanent WhatsApp number bans and does not constitute a service interruption. Limits reset automatically after the cooldown window.

6. Violations, Account Sanctions & Non-Refundable Terms

Wawp actively monitors network health metrics and abuse patterns. In cases of deliberate policy violations, aggressive instance cycling, or spam broadcasts, Wawp reserves the right to:
- Enforce automated rate-limiting cooldowns on the account.
- Permanently terminate the account. Any such abusive termination strictly and permanently nullifies all rights to refunds, chargebacks, or financial disputes under our Refund Policy.