WordPress & WooCommerce Placeholders
Use dynamic variables and triggers to personalize your automated messages. Copy placeholders below, or review the supported WooCommerce order statuses.
How to use placeholders?
Click on any code block or the copy icon to copy it. Paste it in your message templates in the Wawp dashboard. They will dynamically replace with WooCommerce store details when sent.
Site Title
{{sitename}}Displays the name of your WordPress site (Blog Name).
Site Title (Alias)
{{site_title}}Alternative placeholder to display your WordPress website title.
Home URL
{{siteurl}}Displays the home URL of your WordPress website.
Site Tagline
{{tagline}}Displays the tagline / description of your WordPress site.
Privacy Policy URL
{{privacy-policy}}Displays the URL of the privacy policy page of your WordPress site.
Current Date/Time
{{current_date_time}}Displays the current date and time formatted (Y-m-d H:i:s).
Currency Symbol
{{currency}}Displays the active currency symbol configured in WooCommerce.
Display Name
{{wp-display-name}}Displays the user's public display name.
First Name
{{wp-first-name}}Displays the first name of the user.
Last Name
{{wp-last-name}}Displays the last name of the WordPress user.
Username
{{wp-username}}Displays the login username of the WordPress user.
User Email
{{wp-email}}Displays the registered email address of the WordPress user.
User Nickname
{{wp-nickname}}Displays the nickname of the user.
User Website URL
{{wp-user-website}}Displays the URL of the user's website specified in their profile.
User Bio
{{wp-user-bio}}Displays the biographical description of the WordPress user profile.
User Phone Number
{{wawp_user_phone}}Displays the phone number associated with the user via Wawp profile or WooCommerce billing.
Username (Legacy)
{{user_name}}Legacy alias placeholder to display the login username.
Display Name (Legacy)
{{display_name}}Legacy alias placeholder to display the public display name.
User Email (Legacy)
{{user_email}}Legacy alias placeholder to display the registered email.
Order ID
{{order_id}}Displays the internal database ID of the WooCommerce order.
Order Number
{{wc-order}}Displays the formatted order number.
Order Date
{{order_date}}Displays the date the order was created.
Order Status
{{status}}Displays the name of the active WooCommerce order status.
New Status Label
{{order_status_label}}Displays the status label of the newly updated status.
Previous Status Label
{{old_order_status_label}}Displays the status label of the order before the change occurred.
Grand Total
{{order_total}}Displays the final total price of the order including tax, shipping, and discounts.
Subtotal
{{order_subtotal}}Displays the subtotal of the items in the order before shipping and discounts.
Discount Amount
{{order_discount}}Displays the total discount amount applied to the order.
Tax Amount
{{order_tax}}Displays the total tax calculated for the order.
Shipping Cost
{{order_shipping}}Displays the shipping cost of the order.
View Order Link (Customer)
{{order_link}}Displays the URL link where the customer can view their order status on your site.
View Order Link (Admin WP)
{{admin_order_link}}Displays the URL to edit the order inside the WordPress admin dashboard.
Customer Note
{{cust_note}}Displays the note left by the customer during checkout, or note added later.
Payment Method
{{payment_method_title}}Displays the title of the payment method used (e.g. Cash on Delivery, Stripe).
Transaction ID
{{transaction_id}}Displays the unique payment transaction reference ID.
Shipping Method
{{shipping_method_title}}Displays the title of the shipping rate chosen by the customer.
Customer Full Name
{{customer_name}}Displays the full billing name of the customer.
Detailed Items (List)
{{product}}Generates a clean text list of products in the order with prices and quantities.
Product Names (Comma)
{{wc-product-names}}Displays product names separated by commas.
Product Names (New Line)
{{wc-product-names-br}}Displays product names separated by line breaks.
Name Summary
{{wc-product-name-count}}Displays a short summary. E.g., Product A and 2 other items.
Items with Qty (Name × Qty)
{{wc-order-items-br}}Displays items in format: Product Name x Quantity.
Items with Qty + Price
{{wc-order-items-price}}Displays items in format: Product Name x Quantity = Price.
Product Links (Comma)
{{wc-product-link}}Displays the direct URLs of the purchased products.
Product Name + Link (Comma)
{{wc-product-name-link}}Displays list of: Product Name - Link.
Product Name + Link (New Line)
{{wc-product-name-link-br}}Displays list of: Product Name - Link, with each item on a new line.
Product SKUs (Comma)
{{wc-sku}}Displays the SKUs of all items in the order, separated by commas.
Unique Products Count
{{wc-total-products}}Displays the count of unique products in the order.
Total Items Quantity
{{wc-total-items}}Displays the total combined quantity of all items in the order.
Billing First Name
{{billing_first_name}}Displays the customer's first name given at billing details.
Billing Last Name
{{billing_last_name}}Displays the customer's last name given at billing details.
Billing Email
{{billing_email}}Displays the billing email address of the customer.
Billing Phone
{{billing_phone}}Displays the phone number specified by the customer during checkout.
Billing Address 1
{{billing_address_1}}Displays the main street address line 1 from the billing fields.
Billing Address 2
{{billing_address_2}}Displays the street address line 2 from the billing fields.
Billing City
{{billing_city}}Displays the city for the billing address.
Billing Postcode
{{billing_postcode}}Displays the billing postal/zip code.
Billing State
{{billing_state}}Displays the state or province for the billing address.
Billing Country
{{billing_country}}Displays the country name of the billing address.
Shipping First Name
{{shipping_first_name}}Displays the first name of the recipient for shipping.
Shipping Last Name
{{shipping_last_name}}Displays the last name of the recipient for shipping.
Shipping Address 1
{{shipping_address_1}}Displays the street address line 1 for shipping.
Shipping Address 2
{{shipping_address_2}}Displays the street address line 2 for shipping.
Shipping City
{{shipping_city}}Displays the city for shipping.
Shipping Postcode
{{shipping_postcode}}Displays the zip/postal code for the shipping address.
Shipping State
{{shipping_state}}Displays the state, province, or region code for the shipping address.
Shipping Country
{{shipping_country}}Displays the country name for shipping.
Shipment Tracking (All)
{{_wc_shipment_tracking_items}}Displays all shipment tracking numbers and details assigned to the order.
Tracking Number
{{_tracking_number}}Displays the carrier shipment tracking number assigned to the order.
Tracking Provider / Carrier
{{_tracking_provider}}Displays the carrier/provider name (e.g. DHL, FedEx, Aramex).
Tracking Link URL
{{_tracking_link}}Displays the direct click URL to track the shipment on the carrier site.
Date Shipped
{{_date_shipped}}Displays the date the order was marked as shipped.
Customer First Name
{{first_name}}Displays the customer's first name associated with the cart session.
Customer Last Name
{{last_name}}Displays the customer's last name associated with the cart session.
Customer Full Name
{{name}}Displays the customer's full name associated with the cart.
Customer Email
{{email}}Displays the email address associated with the cart session.
Customer Phone
{{phone_number}}Displays the phone number associated with the cart session.
Cart Total
{{cart_total}}Displays the total valuation of the abandoned products in the cart.
Cart Products (Text List)
{{product_in_cart_list}}Displays a readable text list of products inside the abandoned cart.
Cart Products (HTML)
{{product_in_cart_list_html}}Generates a fully-styled responsive HTML table listing products, quantities, and prices for email integrations.
Generated Coupon Code
{{coupon_code}}Displays the auto-generated unique discount coupon code configured in your recovery rule settings.
Cart Recovery Link
{{cart_recovery_url}}Generates a secure auto-login link that returns the customer straight to checkout with their abandoned items pre-loaded.
Cart ID
{{cart_id}}Displays the internal unique identifier of the abandoned cart session.
Billing Country
{{billing_country}}Displays the country name captured in checkout details.
Billing City
{{billing_city}}Displays the billing city captured in checkout details.
Billing Address
{{billing_address_1}}Displays the billing street address captured in checkout details.
Subscription ID
{{subscription_id}}Displays the unique database ID of the subscription.
Subscription Total
{{subscription_total}}Displays the recurring total price of the subscription.
Subscription Status
{{subscription_status_label}}Displays the active subscription status label (e.g. Active, Cancelled).
Next Payment Date
{{next_payment_date}}Displays the scheduled date for the next recurring payment renewal.
Renewal Order ID
{{renewal_order_id}}Displays the ID of the order generated for the subscription renewal.
Renewal Amount
{{renewal_amount}}Displays the total amount charged for the renewal order.